Brittany Bachman, Vice President of Sales and Marketing at Boulter Industrial Contractors, was recently featured on The Kula Ring, a nationally recognized podcast focused on manufacturing marketing strategy. In the episode titled “Marketing the Trades: Presenting Fulfilling Careers to the Next Generation,” Bachman discusses how strategic marketing can be used to address one of the manufacturing industry's biggest challenges—recruiting the next generation of skilled tradespeople.
In her conversation with hosts Jeff White and Carman Pirie, Bachman shares Boulter's approach to making careers in the trades more appealing and accessible. She highlights the importance of meeting students where they are, on social media, at interactive career fairs, and through real stories that showcase alternative, rewarding career paths outside of the traditional four-year college track.
Bachman also emphasized how platforms like TikTok and LinkedIn, along with partnerships with influencers and educators, are helping to reframe the public perception of trade careers. She noted that far from being replaced by technology, skilled trades will continue to play a vital role as industries evolve alongside AI and automation.
The episode offers a candid look at the intersections of marketing, workforce development, and industry growth, making it a must-listen for manufacturers, educators, and economic developers focused on long-term solutions.
The full episode is available to stream on The Kula Ring’s website and major podcast platforms.